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Rice AI Licenses Pudgy Penguins for Blue Pengu Minibot

Rice AI secured a non-exclusive, worldwide license from Pudgy Penguins, Inc. to produce the Blue Pengu Minibot, a limited-edition AI companion robot.

PipDig Newsroom
  • Pudgy Penguins, Inc. granted Rice AI a non-exclusive, worldwide license for design, production, and sale of the Blue Pengu Minibot.
  • Rice AI bears all costs of production, marketing, and promotion for the robot.
  • Rice AI is solely responsible for product compliance, warranty obligations, and after-sales support.
  • Victor Lee, CEO of Rice AI and Founder of Rice Robotics, said the initial drop has a limited run.
  • Rice AI Holding Limited is an indirect majority-owned subsidiary of Mint Incorporation Limited, which trades as NASDAQ: MIMI.

Licensing Deal

Pudgy Penguins, Inc. granted Rice AI a non-exclusive, worldwide license for design, production, and sale of the Blue Pengu Minibot.

The Blue Pengu Minibot is a limited-edition AI-powered companion robot featuring the Pudgy Penguins character.

Rice AI Holding Limited, the licensee's parent entity, is an indirect majority-owned subsidiary of Mint Incorporation Limited, which trades as NASDAQ: MIMI.

Rice AI Holding Limited's licensing partner is Pudgy Penguins, Inc..

Commercial Terms

Rice AI bears all costs of production, marketing, and promotion for the Blue Pengu Minibot.

The company is solely responsible for product compliance, warranty obligations, and after-sales support.

Rice AI will distribute the robot through e-commerce and physical retail channels it owns or controls.

Executives

He described the Blue Pengu Minibot as having a limited run for the initial drop.

Victor Lee, CEO of Rice AI and Founder of Rice Robotics

He described the collaboration as bringing Pudgy Penguins to life as an AI-powered robotic companion.

Brian Hong, Head of APAC at Pudgy Penguins

He described the collaboration as an exciting fusion of consumer culture and robotics innovation.

Damian Chan, Chairman of the Board and Chief Executive Officer of Mint

Corporate Structure

Mint Incorporation Limited's business focus spans artificial intelligence and robotics, and business interior design and fit-out works.

Its wholly-owned subsidiary Axonex AI Limited specializes in smart facility management, integrating robotics, IoT, and physical AI solutions such as humanoid robots and AI-powered analytics.

Rice Robotics AGI specializes in customer-centric robots and companion robots.

Brand Reach

Pudgy Penguins has generated over 220 billion content views.

The brand's community is known as the Huddle.